If/Else branches

A branch splits the workflow into multiple paths based on a condition. Common patterns: segment by lead source, score, opened-email status, or value.

Example: high-value vs low-value leads

• Condition: custom field "Budget" > 10,000
• If yes: assign to senior rep, send bespoke email, create task "Call in 10 min"
• If no: add to drip nurture, no human task