Transactional emails

Receipts, confirmations, and password resets through the transactional pipeline.

3 min read Updated 2026-04-24

Transactional emails (receipts, password resets, booking confirmations) go through a separate, higher-priority pipeline with different rate limits and a dedicated sender IP pool.

  • No unsubscribe link required by law (though good practice).
  • Not affected by marketing throttles.
  • Higher inbox priority at most ISPs.
  • Must be triggered by user action — cannot be used for promotion.