Email analytics
Opens, clicks, bounces, and unsubscribes per campaign.
3 min read Updated 2026-04-24
| Metric | Good benchmark |
|---|---|
| Delivery rate | > 98% |
| Open rate | 20-35% (varies by industry) |
| Click rate | 2-5% |
| Unsubscribe rate | < 0.5% |
| Spam complaint rate | < 0.08% (above this, ISPs throttle you) |