Social Planner - Image, Video, Content and API limitations

For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:

Image

	Format	Maximum File Size	Aspect Ratio	No. of Images	MultiMedia
Pinterest	PNG JPG	10MB		1 Image	Not Allowed
Facebook Pages	PNG JPG GIF	10MB	Recommended - need to keep the Width*Height - 1280 x1080 Minimum 600 x 315 pixels	Unlimited Image(s) - Recommend to post 10 Image(s) or less	Not Allowed
InstagramBusiness Profile	PNG JPG	8MB	Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels	10 Image(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages	PNG JPG GIF	8MB	Maximum6012 pixels x 6012 pixels	9 Image(s)	Not Allowed
Twitter	PNG JPG GIF	5MB	Recommended - need to keep the Width*Height - 1280 x1080	4 Image(s)	Not Allowed
Tiktok	-	-	-	-
GMB	PNG JPG	5MB	Must be greater than Width*Height - 720*720 Maximum Width*Height - 3000*3000	1 Image	Not Allowed

        1. Instagram Story

• Image Format-JPEG
• Image size-8MB
• Count-10 image(s) or video(s)
• Video Format-MOV/MP4
• Video Size-100MB
• Video Duration- min 3sec max 30 sec
• Video width-1920 px
  
  2. Instagram Reels
  
  
• Video Format-MOV/MP4
• Video Size-1GB
• Video Duration- min 3 sec max 15 Minutes
• Video width-1920 px
• Video Thumbnail format- all
• Video Thumbnail size-8MB
  
  3. Facebook Reels 
• Video Format-MOV/MP4/webM
• Video Size-1GB
• Video Duration- min 3 sec max 90 sec
• Video width-1080 * 1920 pixels (recommended)
  Minimum is 540 x 960 pixels
• Video Thumbnail format- Thumbnail support is not available for Facebook Reels
• Aspect Ratio - 9:16

Notes

1) Multimedia format - Posting Image(s) and Video(s) together in a single post 2) As you experiment with different kinds of images, only then you'll realize which works best for your brand. By default, these two sizes are impeccable Horizonatal (landscape): 1,024 pixel X 512 pixel Vertical (portrait): 800 pixel x 1,200 pixel

Video

	Format	Maximum File Size	Duration	Aspect Ratio	No. of Video	MultiMedia
Pinterest	MP4 MOV WEBM	1 GB	4 sec - 5 mins	Aspect Ratio: 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1 Video Encoding: H.264 or H.265	1 Video	Not Allowed
Facebook Pages	MP4  MOV	1 GB	1 sec - 20 mins	Between 16:9 and 9:16	1 Video	Not Allowed
InstagramBusiness Profile	MP4 MOV	100 MB	3 sec - 60 sec	Between 4:5 and 16:9 Video Width - upto 1920 px	10 Video(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages	MP4  MOV	200 MB	3 sec - 30 mins	Between 1:2.4 and 2.4:1	1 Video	Not Allowed
Twitter	MP4  MOV	512 MB	0.5 sec - 140 sec	Between 1:3 and 3:1	1 Video	Multimedia format is allowed
Tiktok	MP4 MOV WEBM	1 GB	3sec - 180 sec	540 pixel resolution Minimum height 360 px and Maximum height 4096 px	1 Video	Not Allowed
GMB	-	-	-	-	-	Not Allowed

Content Length - 

	Content Length
Pinterest	500 character and title 100 character
Facebook Pages	62000 character
InstagramBusiness Profile Reel  Story	2200 character 2200 character 0 character
Linkedin Profile and Pages	3000 character
Twitter	280 character
Tiktok Personal Tiktok Business	150 character 2200 character
GMP	1500 character

Follow-up comment char limit

Platform	Character Limit
Bluesky	300
Threads	500
Instagram	2,200
LinkedIn	3,000
YouTube	10,000
Facebook	8,000

Current Rate Limits based on platforms per active user:

• Google - 300/min
• Facebook - 200/hr
• Instagram - 200/hr
• TikTok - 15/day
• Twitter - 100/hr
• LinkedIn - 150/day
• Pinterest - 100 pins/min

OG Meta Tag is available in all platforms except Instagram, Tiktok and Youtube