Round-robin and lead routing
Distribute new opportunities fairly across your team.
4 min read Updated 2026-04-24
Round-robin distribution assigns each new opportunity to the next available rep in a rotation. Fair, fast, and avoids the inbox-scramble problem.
- 1Automation → New Workflow → Form Submitted (or Opportunity Created)Start with the entry event.
- 2Add action: Round-Robin AssignmentPick the pool of users.
- 3Respect availabilitySkip reps who are off or maxed out on their daily quota.
- 4FallbackIf no one in the pool is available, assign to a fallback user (usually a manager).