Agency SMS Warm-Up Period & Daily Limit

Overview

For new Agencies (where the agency account is less than 7 days old), a warm-up period is applied to control SMS sending limits. This helps ensure compliance and smooth scaling of SMS traffic.

Daily SMS Limit

During this warm-up period, the daily SMS limit is calculated as:

250 × n, where:

• n = age of the agency in days

• 1 ≤ n ≤ 7

For example:

Error Message

When this daily SMS limit is exceeded, the following customer-friendly message will be shown:

Agency SMS limit reached due to 7-day warm-up period (day {n}/7). Sending resumes at {reset_time_local}. [Learn more]

• {n} → replaced with the current day of the warm-up period

• {reset_time_local} → replaced with the local reset time for SMS sending
  
  
  

Note- After Day 7: The warm-up period ends, and there is no SMS sending limit for the agency.

Troubleshooting Steps

If you encounter this error:

1. Check the age of the agency: Confirm whether the account is still within the first 7 days.

2. Review the daily SMS usage: Verify how many messages have already been sent today.

3. Wait until the reset time: The error message will show the local time when sending resumes.

4. Test after reset: Try sending messages again once the daily limit resets.

5. After 7 days: If the error persists beyond the 7-day warm-up period, contact support for further assistance.

Note- If the problem persists or you believe there’s still an issue after completing the steps, you can reach out to our Support Team for further assistance.

Need Help?

If SMS sending is being blocked during the 7-day warm-up period, first confirm the age of the account and how many messages have already been sent that day.

Verify that:

• The account is still within its first 7 days.
  
  
• The daily sending limit matches the current warm-up day.
  
  
• Today’s SMS usage has not already reached the allowed limit.
  
  
• The displayed reset time has not yet passed.
  
  
• You wait until the listed reset time before attempting to send again.
  
  
• Automated messages, workflows, campaigns, and manual SMS sends are all being considered when reviewing daily usage.
  
  
• Sending resumes normally after the daily limit resets.
  
  
• The warm-up period has fully ended before expecting the temporary limit to be removed.
  
  
• The error message is specifically related to the warm-up limit and not another messaging restriction.
  
  

If the limit is reached, additional SMS messages cannot be sent until the daily reset time shown in the error message.

If the issue continues after the 7-day warm-up period has ended, collect the account creation date, current warm-up day, daily SMS usage, displayed reset time, and a screenshot of the error message before contacting support.