Split-test funnels

Any step can be split-tested with one or more variants. Open Doors distributes traffic and declares a winner when statistical significance is reached.

1. 1
   On a step, click ⋮ → Split Test

   Duplicate the step to create variant B.
2. 2
   Set traffic split

   Default 50/50. Skew if needed.
3. 3
   Pick success metric

   Conversion to next step, purchase, or custom event.
4. 4
   Run until significance

   Typically need ~1000 sessions per variant.