Funnels overview
When to build a funnel vs a site, and the most common funnel types.
4 min read Updated 2026-04-24
Funnels are linear: opt-in, then thank you. Or sales page, order form, upsell, downsell, thank you. They remove distractions and push the visitor to one decision per page.
Funnel types
- Lead magnet — opt-in + thank-you with the download.
- Webinar — registration + confirmation + webinar room.
- VSL sales — video sales letter + order form + upsell.
- Tripwire — low-cost entry + upsell sequence.
- Application — multi-step survey qualifying for a call.