Survey branching logic

Send respondents down different paths.

3 min read Updated 2026-04-24

Branching moves respondents to different follow-up steps based on their answers. Essential for qualification surveys.

Example: qualification survey

  • Step 1: Budget — if < $1k, skip to "not-a-fit" thank-you.
  • Step 1: Budget ≥ $1k → continue.
  • Step 2: Timeline — if 12+ months, send to nurture flow.
  • Step 2: Timeline < 3 months → send to calendar-booking step.