Survey branching logic
Send respondents down different paths.
3 min read Updated 2026-04-24
Branching moves respondents to different follow-up steps based on their answers. Essential for qualification surveys.
Example: qualification survey
- Step 1: Budget — if < $1k, skip to "not-a-fit" thank-you.
- Step 1: Budget ≥ $1k → continue.
- Step 2: Timeline — if 12+ months, send to nurture flow.
- Step 2: Timeline < 3 months → send to calendar-booking step.