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Attribution report

First-touch and last-touch attribution per source.

5 min read Updated 2026-04-24

Attribution tells you which sources drive pipeline and revenue. Open Doors tracks UTM parameters on every landing, first-touch, and last-touch interaction.

Two models to know

  • First-touch — credit the source that first brought the contact in. Best for top-of-funnel campaigns.
  • Last-touch — credit the source that immediately preceded conversion. Best for measuring bottom-of-funnel.