Custom values

Custom values are named variables you define once and reference everywhere with {{custom_values.name}}. When the value changes, every template and workflow that references it updates automatically.

Common uses

• Booking link — {{custom_values.booking_url}} across all emails.
• Support phone and email — swap once if your numbers change.
• Affiliate terms URL.
• Location-specific hours and addresses (one custom value per location).
• Promo code for the current campaign.

1. 1
   Settings → Custom Values → New

   Name it clearly (lowercase, underscores, no spaces).
2. 2
   Set the value

   Plain text. Links should include https://.
3. 3
   Reference it

   In any template, workflow, or funnel, type {{custom_values.your_name}} and it resolves at send time.